_City of Rotterdam

Rotterdam Towards a Hybrid World

Designing for Awareness of Urban Impact

As a UX designer, my task was to design a digital application for urban developers that provides insight into the impact of spatial decisions on the physical city. My focus in this project was on creating a solution that makes it easy for urban developers to clearly see the impact on biodiversity and the living environment when designing a new area. The goal was to increase awareness of biodiversity among urban developers.

Dashboard design of the digital product

Digital 3D map with datavisuals

Leading Research and Team Collaboration

The team I collaborated with consisted of a developer, three data scientists, and myself as a UX designer. As a team, we started by exploring the problem. I took the initiative to lead this process by formulating research questions, arranging meetings with the target group, and conducting the interview. I was then responsible for structuring and visualizing the insights. I did this by combining findings and images into clear chapters in presentation format. Finally, together with the team, we prioritized all insights using the Feasibility Matrix method, after which I translated the results into insight cards.

Example of feasibility matrix, used in the project

Reflections and Lessons Learned

What I would do differently next time is to also write down and collect the insights physically somewhere (like a insight-wall), rather than only storing them digitally. This way, you encounter them more often. When everything is hidden in folders on a computer, you are not naturally triggered to open them.

What this project has also taught me is the importance of being clear in your explanations, arguments, and work, since people with different areas of expertise often have no idea what you are working on. In addition, it is essential to take the time to understand other disciplines and areas of knowledge in order to foster better collaboration.

Interaction Design
Visual Design
Home control system: Home care

The final result of Homecare is a user-friendly system that offers comfort and convenience to families, with the goal of helping reduce rising electricity, water, and gas costs. Homecare provides a solution by allowing users to control lighting, security, and temperature within one integrated system. Additionally, it gives users all the necessary information about their energy consumption, which is essential for making targeted savings.

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User Research
Ideation
Trade food app: Zero to zero

Het uiteindelijke resultaat is ZERO to ZERO. ZERO to ZERO geeft een inzichtelijk overzicht van alle houdbare producten en geeft het de mogelijkheid om gemakkelijk producten te delen en ruilen met andere mensen of organisaties. Het doel van dit product is, om voedselverspilling tegen te gaan.

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User Research
Visual Design
Interaction Design
Gempoint: Rotterdam’s Digital Guest Assistant

The Gempoint project focuses on the development of the virtual assistant Gem, which is used by the City of Rotterdam to provide residents with low-threshold support for municipal processes. Our team’s challenge was to explore how Gem could be made more inclusive for different target groups. We specifically focused on young people aged 17 to 25 with autism, as they often face obstacles in interacting with the city and few solutions had been developed for them so far.

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